Up until now, I have never set up anything to track the conversion rate for Black Magic. I was 100% focused on building.
Now that the product has picked up some momentum, I started to spend some time setting up proper tracking and picking some low-hanging fruits that will help with conversion.
Here are some interesting learnings I want to share with you:
Only ~58% of people complete the sign-up flow. Only 23% actually started using the sidebar.