1. Learning: Black Friday is a good opportunity to test your price.
I used to think that giving discounts was unfair to the existing customers who had paid the full price. But that’s not true.
Public promotions like Black Friday are well known to the public. People expect the prices to go down. It’s normal.
You can use this opportunity to see if you can increase your revenue by reducing the price to a lower point (like 30% or 50% of the current price).
Lower price = affordable to more customers, which could mean higher revenue. I say “could” because it doesn’t always work out. That’s why you have to test it.
The ideal time to test your low price point is 1 week before Black Friday, or even earlier. Compare the conversion rate with that of your typical price.
I missed my chance this year because I learned about this a bit late into the campaign, but I will definitely do that in 2022.
2. I started writing public notes.
This is where I share my tips, notes, and FAQs.
3. Twitter contacted me about BlackMagic!
